Video Tips and Ideas For Events
Video is undoubtably the best way to take the experience of a convention or conference and show the rest of the world what they missed. Whether you’re the organizer, promoter, or simply a passionate guest, video is a tool worth exploring to help bring more attention to an event and show off everything it has to offer.
We’ve put together some best practices and advice for what footage to capture live at the event and some types of videos you can create with it.
1. Set the Scene
This aspect depends on the scope and setup of the event, but big or small you want to give viewers an overview of what it was like to arrive and get established. This could include shots around the city where the event took place, the venue’s exterior and surrounding areas, any sort of entertainment or signage that greets you, and so on.
When it comes to a recap or highlight video, these kinds of shots go a long way in quickly setting the scene and drawing people in. Sometimes it’s just that one moment of stepping through a doorway or seeing a giant sign outside that makes all the difference. Without an establishing shot, your video is lacking that initial hook.
2. Get Up Close and Personal
Here’s the meat and potatoes of your video. If the event is a convention, get plenty of footage of the booths and displays around the show floor, especially if there are unique demonstrations or products to see. If there are speakers, try to at least get enough to show what it was like to be in the room.
If you have decent sound recording capabilities, then short interviews are great. Talking to everyone from the keynote speaker down to the people roaming the floor is a great way to get the full spectrum of what the event means to different people. It’s important to prep some questions beforehand like “what did you get out of this event?” or “have you met any interesting people?” to get them talking.
3. B-Roll Galore
Having tons of b-roll will make your edit easier by giving you options as far as building a flow and always having something interesting to cut away to. Think of this as the connective tissue – showing off the different locations, stages, interactions, and more. Everything from the wide shots of the convention floor to the conversations happening over drinks at the end of the night.
Other ideas for b-roll include time-lapses, a walkthrough of the space, audiences listening to a speaker, and just about anything that might catch or eye. Another thing to look for is smiles and laugher – happiness goes a long way in making your video fun and interesting.
4. Your Take
The last thing is to turn the camera around and film your own thoughts on the event. Depending on who you are and what you’re looking to ultimately release, this may not work for you but it’s something to consider. You can shoot it “vlog style” or put yourself/someone from your team on camera doing interviews, talking about the event, etc. You can even film reactions after the fact and edit it in with the recap for more of a reality show type feel.
1. The Full Recap
The most obvious video to make is one that recaps the experience of being at the event. This should use all of the shots listed above (with #4 being optional) to show off the venue, the feel of being at the event, what was available to attendees, and some insight from speakers and guests.
How much of each of these things depends on the event and on your audience. If it was a very visual event like an entertainment festival or a toy convention, you’ll have more b-roll and colorful characters than you’ll know what to do with. But if it’s a health insurance conference, you’ll probably want to focus on stuff like interviews.
Here’s an event recap video we made from this year’s Digital Entertainment World conference that relies on a good mix of b-roll, speakers, and interviews:
2. The “Music Video” Approach
We call this direction the “music video” because it takes out any sort of talking or sound from the footage and relies on a music track to keep it moving. This are usually short, 30-90 seconds, and rely on quick cuts and pretty shots. Your goal here is to give people a taste of the event and capture the tone without diving into too much detail. Pick an upbeat song and have fun with it!
3. Bite Sized Bits
This is a great approach for social media – taking short clips, say 15-30 seconds, and releasing them one at a time. It’s a good idea to start with some sort of establishing shot and/or text to give the viewer some context, then go right into a key blurb from an interview or excerpt from one of the speakers. This can also work with a captivating demonstration or a specific attendee/sponsor that you want to highlight.
4. Your Recap
This ties back to #4 from the shooting section. If you have lots of footage of yourself or someone you were with documenting the experience, talking into the camera in that “YouTuber” style, you can make a vlog that shows off the event from your own point of view. Feel free to have segments where you’re talking to others, checking out a booth, anything that adds a personal perspective to the video.
These are by no means the only directions in which you can take your event video efforts, but we feel that it’s a great jumping off point and will help you hone your style. The best advice we can give is to pursue an approach that appeals from you and work until you get it just right.